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Pages

Pages are essential for sharing important information with your customers that doesn't change frequently. Whether it's your company story, legal policies, shipping information, or FAQ, pages provide a permanent home for content your customers need to find and trust.

This guide will show you how to create and manage pages in Soppiya, regardless of your technical background.

Location: Content → Pages

What Are Pages?​

Pages are static content areas on your website that provide essential information to customers. Unlike blog articles (which are time-sensitive) or products (which are for sale), pages contain foundational information that rarely changes.

Common page types:

  • Company Information - About Us, Our Story, Team, Locations
  • Legal & Policies - Privacy Policy, Terms & Conditions, Refund Policy, Shipping Policy
  • Customer Support - FAQ, Contact Us, Help Center, Size Guides
  • Marketing - Custom landing pages, Brand story, Mission & Values

Key differences from other content:

FeaturePagesBlog ArticlesProducts
PurposeStatic informationTime-sensitive contentItems for sale
UpdatesRarelyFrequentlyAs needed
ExamplesPrivacy Policy, About UsNews, Tips, GuidesClothing, Electronics
SEO FocusBrand keywordsTopic keywordsProduct keywords
For Store Owners

Start with the essential pages every online store needs: About Us, Contact, Privacy Policy, Terms & Conditions, and Shipping & Returns. These build trust and meet legal requirements.

Pages Overview​

The Pages landing screen shows all your static content in one place.

What You'll See​

When you navigate to Content → Pages, each page entry displays:

  • Title - The name of the page
  • Status - Active (visible) or Draft (hidden)
  • Template - Which theme layout is being used
  • Updated - When the page was last modified

What You Can Do​

From this page you can:

  • Search Pages: Find pages quickly by title
  • Filter: View pages by status (Active/Draft) or template
  • Sort: Organize by title, status, or date (created/updated)
  • Edit: Click any page title to modify its content
  • Create New: Click to create a new page

Quick Start Guide​

If you're creating pages for the first time, follow these steps:

  1. Create an About Us page - Tell customers who you are and why they should trust you
  2. Add legal pages - Privacy Policy and Terms & Conditions (required for most payment processors)
  3. Configure SEO settings - Set meta titles and descriptions for better search visibility
  4. Add to your menu - Link pages in your footer so customers can find them
  5. Test on mobile - Make sure your pages are readable on smaller screens

For detailed instructions, continue reading below.

How to Create a New Page in Soppiya​

To create a static content page:

  1. Navigate to Content → Pages
  2. Click the button in the top-right corner
  3. Complete the page details (explained below)
  4. Choose your status (Draft or Active)
  5. Click

Page Configuration​

Essential fields:

  • Title - The page name (e.g., "About Us")
  • Content - Your page text and formatting
  • Status - Choose Draft (hidden) or Active (published)
  • URL Handle - The web address for this page
View All Page Field Details

Title​

What it is: The name of your page that appears in navigation and browser tabs.

Where it appears:

  • Page header
  • Browser tab
  • Navigation menus
  • Search results (if you don't set a custom meta title)

Best practices:

  • Keep it clear and descriptive (2-5 words)
  • Use standard names customers expect ("About Us" not "Our Journey")
  • Avoid special characters or emojis
  • Make it unique across all your pages

Examples:

  • ✅ "About Us"
  • ✅ "Shipping & Returns"
  • ✅ "Privacy Policy"
  • ❌ "Page 1" (not descriptive)
  • ❌ "Everything You Need to Know About Our Amazing Company" (too long)

Content Editor​

What it is: The main text and media on your page.

Available formatting:

  • Headings (H2, H3, H4 for organization)
  • Bold, italic, underline
  • Bullet and numbered lists
  • Links to other pages or websites
  • Images and videos
  • Blockquotes
  • Tables (for structured data)

Content writing tips:

  • Start with a clear headline that explains what the page is about
  • Use headings to break up long sections
  • Keep paragraphs short (2-4 sentences) for readability
  • Include relevant images to make content more engaging
  • For legal pages, consider getting templates from a lawyer

Content writing tips:

  • Start with a clear headline that explains what the page is about
  • Use headings to break up long sections
  • Keep paragraphs short (2-4 sentences) for readability
  • Include relevant images to make content more engaging

Common page structures:

About Us:

  1. Brief company story (2-3 paragraphs)
  2. Mission/values (bullet points)
  3. Team photos (if applicable)
  4. Call-to-action (shop now, contact us)

FAQ:

  1. Question as heading
  2. Answer as paragraph
  3. Repeat for each question
  4. Organize by category if you have many

Privacy Policy:

  1. What data you collect
  2. How you use it
  3. How you protect it
  4. User rights
  5. Contact information

Status​

Controls whether the page is visible to customers.

StatusWhat It Means
ActivePublished and visible to everyone on your website
DraftSaved but hidden from the public; only visible to staff

When to use Draft:

  • While writing content before publishing
  • For pages awaiting legal review (policies, terms)
  • For seasonal pages you'll activate later
  • When making major updates to an important page
note

You can switch between Draft and Active at any time. Draft pages won't appear in menus or search results.

What it is: An optional header image for the page.

Where it appears:

  • Top of the page (depending on your theme)
  • Social media previews when the page is shared
  • Some themes show it in page listings

How to set:

  • Click Add media to upload or select an image
  • Click Remove to delete the current image

Technical requirements:

  • Supported formats: PNG, JPG, SVG, WEBP, HEIC
  • Size: No minimum or maximum limits. You can upload any resolution
  • File size: Keep under 500KB for fast loading

Best practices:

  • Use relevant imagery (team photo for About Us, shipping box for Shipping page)
  • Ensure images are high quality but optimized
  • Include alt text for accessibility (describe the image)
  • For policy pages, images are usually optional

Theme Template​

What it is: Controls the layout and design of your page.

Default option: Most stores use the standard Page template.

When to use custom templates:

  • Contact page with a built-in form
  • Landing page with special layout
  • Full-width page without sidebar
  • Custom designed page from your developer
note

Changing the template updates only the visual layout, not your content. If unsure, keep the default template.

Available templates depend on your theme. Common options:

  • Page (default) - Standard layout with optional sidebar
  • Page - Contact - Includes contact form
  • Page - Full Width - No sidebar, content spans full width
  • Page - Landing - Custom layout for marketing campaigns

Search Engine Listing (SEO)​

These settings control how your page appears in Google and other search engines.

View SEO Settings Details

Meta Title

  • The headline shown in search engine results
  • Character limit: 60 characters recommended (up to 70 may display)
  • Best practice: Include main keyword and brand name
  • Example: "About Our Company | Eco-Friendly Clothing Brand"

If left blank: Uses your page title by default.

Examples by page type:

Page TypeGood Meta TitleWhy It Works
About Us"About [Brand] - Sustainable Fashion Since 2020"Brand + differentiator + credibility
FAQ"Frequently Asked Questions - [Brand] Help Center"Clear purpose + brand
Shipping"Shipping & Returns Policy - Free Shipping Over $50"Key benefit included

Meta Description

  • A short summary shown below the title in search results
  • Character limit: 160 characters recommended (up to 320 may display)
  • Best practice: Summarize the page value and include a call-to-action

If left blank: Search engines will auto-generate from your page content (usually not ideal).

Examples:

About Us:

"Discover our story: family-owned sustainable clothing brand committed to ethical fashion. Learn about our mission, values, and the artisans who make our products."

Privacy Policy:

"Read our privacy policy to understand how we collect, use, and protect your personal information. Your privacy is important to us."

Shipping:

"Get free shipping on orders over $50. Learn about our delivery times, international shipping, and hassle-free returns policy."

info

Good meta descriptions can significantly increase click-through rates from search results, even if they don't directly affect rankings.

URL Handle

  • The page's web address
  • Automatically generated from the title, but you can edit it
  • Format: yourdomain.com/pages/your-handle

Best practices:

  • Keep it short and descriptive (2-4 words)
  • Use hyphens between words (not underscores or spaces)
  • Use lowercase letters only
  • Avoid special characters

Examples:

Page TitleGood URL HandleBad URL Handle
About Usabout-usabout_us_page
Privacy Policyprivacy-policyprivacy (too vague)
Shipping & Returnsshipping-returnsshipping-and-returns-policy (too long)
warning

Once published and indexed by search engines, avoid changing the URL handle. Doing so breaks existing links. If you must change it, set up a 301 redirect.

Tags

  • Keywords that help organize and categorize your pages
  • Used for internal search and filtering
  • Not directly visible to customers

Examples:

  • About Us page: company, brand, story, mission
  • Privacy Policy: legal, privacy, data, policy
  • FAQ: help, support, questions, customer-service

Best practices:

  • Use 3-5 relevant tags per page
  • Be consistent across similar pages
  • Use lowercase for consistency
  • Separate tags with commas

Meta Fields​

If metafields are defined for pages in your store:

  • They will appear in the Meta fields section
  • Use them to store additional structured data
  • Common examples: Author name, review status, related products
For Developers

Metafields extend page functionality without theme modifications. Define custom fields in store settings, then reference them in templates using Liquid syntax.

Editing a Page​

To update an existing page:

  1. Go to Content → Pages
  2. Click the page title you want to edit
  3. Make your changes in any section
  4. Click to apply

What you can edit:

  • Title and content
  • Featured image
  • Template
  • Status (switch between Draft and Active)
  • SEO settings (meta title, description, URL handle)
  • Tags and metafields
tip

For important pages (like Privacy Policy or Terms), consider saving as Draft while making major updates, then switching back to Active when complete. This prevents customers from seeing half-finished changes.

Deleting a Page​

To permanently remove a page:

  1. Open the page you want to delete
  2. Scroll to the bottom of the page
  3. Click
  4. Confirm the action
Important
  • Deleting a page is permanent and cannot be undone
  • Any menu links to this page will break
  • External links (from Google, other websites) will show 404 errors
  • Consider setting the page to Draft instead if you might need it later

Before deleting, check:

  • Is the page linked in your navigation menus? (Remove those links first)
  • Does the page have traffic from search engines? (Check Google Analytics)
  • Are there external links pointing to it? (Consider redirects instead)

Real World Examples​

To help you understand how to structure pages effectively, here are examples of common page types.

Example 1: About Us Page (Small Business)

Page Title: "About Us"
URL Handle: about-us
Template: Page (default)

Content Structure:

# Our Story

Founded in 2020 by two friends with a passion for sustainable fashion, 
[Brand Name] was born from a simple idea: style shouldn't cost the earth.

What started in a small garage has grown into a thriving online store 
serving thousands of customers who care about where their clothes come from.

## Our Mission

We believe that:
- Fashion should be ethical and sustainable
- Quality matters more than quantity
- Transparency builds trust
- Small businesses can make a big impact

## Meet the Team

[Photo of team]

**Sarah Chen - Founder & Designer**
With 10 years in fashion design, Sarah leads our product development...

**Mike Rodriguez - Operations**
Mike ensures every order ships perfectly...

## Visit Us

Our studio is located in Portland, Oregon. We welcome visitors by appointment!

[Contact button] [Shop Now button]

SEO Settings:

  • Meta Title: "About [Brand] - Sustainable Fashion Made in Portland"
  • Meta Description: "Meet the team behind [Brand]. Learn our story, mission, and commitment to ethical, sustainable fashion. Family-owned since 2020."
  • Tags: company, about, brand-story, sustainable, team

Why this works:

  • Tells the brand story in a relatable way
  • Includes mission/values (builds trust)
  • Personal team bios (humanizes the brand)
  • Clear call-to-action at the end
Example 2: Shipping & Returns Page

Page Title: "Shipping & Returns"
URL Handle: shipping-returns
Template: Page (default)

Content Structure:

# Shipping & Returns Policy

## Shipping Information

**Domestic Shipping (US)**
- Standard Shipping: 5-7 business days - FREE over $50
- Express Shipping: 2-3 business days - $12.99
- Overnight: Next business day - $24.99

**International Shipping**
We ship to over 50 countries. Rates calculated at checkout.
Delivery: 7-14 business days depending on location.

**Processing Time**
Orders placed before 2 PM PST ship the same day (Monday-Friday).

## Returns & Exchanges

**30-Day Return Policy**
Don't love it? Return it within 30 days for a full refund.

**How to Return:**
1. Log into your account
2. Go to Order History
3. Select "Return Items"
4. Print your free return label
5. Ship it back

**Exchanges:**
Email us at support@store.com to arrange a size or color exchange.

**Return Conditions:**
- Items must be unworn and in original packaging
- Tags must be attached
- Final sale items cannot be returned

## Questions?

Contact our support team: support@store.com or 1-800-XXX-XXXX
Monday-Friday, 9 AM - 5 PM PST

SEO Settings:

  • Meta Title: "Shipping & Returns - Free Shipping Over $50"
  • Meta Description: "Free shipping on orders over $50. Easy 30-day returns with free return shipping. Fast processing and delivery to the US and 50+ countries."
  • Tags: shipping, returns, delivery, policy, customer-service

Why this works:

  • Leads with the benefit (free shipping threshold)
  • Clear, scannable information
  • Includes all customer questions upfront
  • Contact information for edge cases
Example 3: FAQ Page

Page Title: "Frequently Asked Questions"
URL Handle: faq
Template: Page (default)

Content Structure:

# Frequently Asked Questions

Can't find what you're looking for? [Contact us](link)

## Ordering

**How do I place an order?**
Browse our products, add items to your cart, and proceed to checkout. 
You'll need to create an account or checkout as a guest.

**Can I modify my order after placing it?**
If your order hasn't shipped yet, contact us within 2 hours and we can 
make changes. Email support@store.com with your order number.

**What payment methods do you accept?**
We accept all major credit cards (Visa, Mastercard, Amex), PayPal, 
Apple Pay, and Google Pay.

## Shipping

**How long does shipping take?**
Standard shipping: 5-7 business days
Express shipping: 2-3 business days
See our [Shipping Policy](link) for details.

**Do you ship internationally?**
Yes! We ship to over 50 countries. International shipping takes 7-14 days.

## Returns

**What is your return policy?**
We offer 30-day returns on all items except final sale products. 
See our [Returns Policy](link) for complete details.

**How do I return an item?**
1. Log into your account
2. Go to Order History
3. Select "Return Items"
Full instructions [here](link).

## Products

**How do I find my size?**
Check our [Size Guide](link) for detailed measurements. Each product 
page also includes size recommendations.

**Are your products ethically made?**
Yes! All our products are made in fair-trade certified facilities. 
Learn more on our [About Us](link) page.

SEO Settings:

  • Meta Title: "FAQ - Common Questions About Orders & Shipping"
  • Meta Description: "Get answers to frequently asked questions about ordering, shipping, returns, sizing, and our products. Quick, helpful answers to your questions."
  • Tags: faq, help, support, questions, customer-service

Why this works:

  • Organized by category (Ordering, Shipping, Returns, Products)
  • Questions are written how customers ask them
  • Answers are concise (with links to detailed pages)
  • Easy to scan and find specific information

Filtering and Sorting​

When you have many pages, use filters and sorting to stay organized.

Using Filters​

Filter pages by:

  • Status - View Active pages, Drafts, or both
  • Template - See all pages using a specific template

How to filter:

  1. Go to Content → Pages
  2. Click the Filter button
  3. Select your criteria
  4. Click Apply

Sorting Pages​

Sort your page list by:

  • Title (A-Z or Z-A)
  • Status (Active first or Draft first)
  • Created Date (newest or oldest first)
  • Updated Date (recently modified first)

How to sort:

  1. Click the column header you want to sort by
  2. Click again to reverse the order
tip

Sort by "Updated Date" to quickly find pages you recently modified or that might need review.

Troubleshooting​

Common issues and how to fix them:

My page isn't showing on my website

Possible causes:

  • The page status is set to Draft
  • The page isn't linked in your navigation menu
  • Your theme has specific requirements for page display

Solution:

  1. Check that the page status is Active
  2. Go to Content → Menus and add the page to your footer or main menu
  3. Clear your browser cache and refresh
  4. Check your theme documentation for any special requirements
The page URL shows a 404 error

Possible causes:

  • You recently changed the URL handle
  • The page was deleted
  • There's a typo in the URL

Solution:

  1. Go to Content → Pages and verify the page exists
  2. Check the URL handle matches what you're trying to access
  3. If you changed the URL handle, set up a 301 redirect from the old URL
  4. Contact your developer if you need help with redirects
My page content looks different than I formatted it

Possible causes:

  • The theme template is overriding your formatting
  • You're using a different template than intended
  • Custom CSS from your theme is affecting the page

Solution:

  1. Check which template is selected (try switching to the default Page template)
  2. Preview the page on different devices (desktop, tablet, mobile)
  3. Clear formatting and reapply it (some copied text brings unwanted styles)
  4. Contact your theme developer if the issue persists
Images on my page aren't loading or look blurry

Possible causes:

  • Images are too large (slow to load)
  • Images are too small (appear blurry when scaled up)
  • Image format not supported

Solution:

  • Use images at least 1200px wide for full-width images
  • Compress images before uploading (use tools like TinyPNG)
  • Supported formats: PNG, JPG, SVG, WEBP, HEIC
  • Check file size - keep under 500KB per image
My page isn't ranking in Google search results

Possible causes:

  • The page is too new (not yet indexed)
  • SEO settings aren't optimized
  • The page has no external links pointing to it
  • Robots.txt is blocking search engines

Solution:

  1. Wait 2-4 weeks for new pages to be indexed
  2. Fill out meta title and description with relevant keywords
  3. Link to the page from other pages on your site
  4. Submit your sitemap to Google Search Console
  5. Check Settings → SEO to ensure search engines can crawl your site
tip

Important pages like About Us and Contact should be linked in your footer menu to help search engines discover them.

I can't find the page I just created

Possible causes:

  • The page is saved as Draft
  • You're on the wrong page in the admin
  • Filters are hiding it

Solution:

  1. Go to Content → Pages
  2. Clear all filters (click "Clear filters")
  3. Search for the page title in the search box
  4. Check if the status filter is set to show Drafts
Need More Help?

If you're still experiencing issues, contact Soppiya support with the page title and a description of the problem.

Best Practices​

Content & SEO Best Practices

Content Creation

  • Keep Titles Clear: Use standard names customers expect ("Contact Us" not "Get in Touch")
  • Write for Humans: Clear, simple language beats fancy corporate speak
  • Use Headings: Break up long pages with H2 and H3 headings for scannability
  • Preview Before Publishing: Always check how it looks on desktop and mobile
  • Update Regularly: Review important pages quarterly for outdated information

Organization

  • Use Draft Status: Save unfinished pages as Draft, not Active
  • Logical URL Handles: Keep URLs short and descriptive (about-us not about-us-page-1)
  • Consistent Naming: Use the same style across all pages (all title case or all sentence case)
  • Delete Unused Pages: Remove pages you no longer need to avoid clutter

SEO Optimization

  • Fill All SEO Fields: Meta title and description for every important page
  • Include Keywords: Use relevant keywords naturally in content and meta fields
  • Optimize Images: Compress images and add descriptive alt text
  • Internal Linking: Link to related pages and products within your content
  • Mobile-Friendly: Ensure pages are readable on all devices

Legal & Compliance

  • Required Pages: Privacy Policy and Terms & Conditions are legally required in most regions
  • Get Professional Help: Use lawyer-reviewed templates for legal pages
  • Keep Updated: Review policies when you change business practices
  • Make Easy to Find: Link legal pages in your footer menu

Performance

  • Optimize Images: Keep image files under 500KB
  • Minimize Content: Long pages load slowly - consider splitting very long content
  • Test Load Speed: Use tools like Google PageSpeed Insights
  • Clean Up Code: Remove unnecessary formatting or copied styles

Accessibility

  • Use Proper Headings: H2 for main sections, H3 for subsections
  • Alt Text for Images: Describe images for screen readers
  • Sufficient Contrast: Ensure text is readable against backgrounds
  • Clear Links: Link text should describe the destination ("Read our privacy policy" not "Click here")

Summary​

Pages are the foundation of your store's informational content, providing customers with the essential details they need to trust and understand your business.

Key takeaways:

  • Pages contain static, rarely-changing content like About Us, policies, and help information
  • Every store needs essential pages: About Us, Contact, Privacy Policy, Terms & Conditions, Shipping & Returns
  • Use Draft status while creating or updating important pages
  • Optimize SEO settings (meta title, description, URL) for better search visibility
  • Link pages in your footer menu so customers and search engines can find them
  • Keep content simple, clear, and mobile-friendly

If you're just getting started, create your essential pages first (About Us, Privacy Policy, Terms & Conditions), optimize their SEO settings, and add them to your footer menu. You can always create additional pages as your business needs grow.